Quill Keepers
 

The Critic Within

This week I was asked to write an  article about software programs designed to keep a writer's life easier. The  single article is now turning into a few separate specialized pieces. While  test driving one particular package, I received an email from a young woman  who feels a loss for reasons to write after a very unprofessional comment made by her Composition professor. It struck me that many of us don't  really know how to weed out the bad advice, sadistic behaviors of  those assumed to be mentors, or even our own inner-critic when it comes to knowing how, what, and why we write.

When I attended Massachusetts  College of Art, at the age of 17, I hadn't thought that art included required  English courses. I had already won prizes, scholarships, and even by-lines in  periodicals, so my head was a tad bit larger than the door frame of that classroom. My instructor,a tall man with a face similar to that of a chubby  John Lennon, spoke in hyperbole. His expectations of the students was shallow at best. His voice, fully faux in Harvard-Speak, bore a National Public Radio tone, and his humor was less willing than a five-year-old child asked to clean up after Thanksgiving dinner. In short, he was a snob.

For a full semester, I sat in a room with  people of varied skills. Some could spell their own names, if nothing more. Others invented new ways to weave words which fascinated me. For the instructor, assignments were a method of determining our worth. If we interpreted improperly, we were shut down; cut off from any critique or enlightenment. If we showed individualism in any form, we were verbally  assaulted in a manner that would have even made Shakespeare roll his eyes. The work had to be similar to our peers, and to the proctor's. For many of  us, the love of writing bled from our souls onto a floor of the tattered essence of previous victims. I was raised by a woman who was a  Shakespearean Professor. My father got out of the projects, into college, and drilled my sister and me with grammar and mathematics for as long as we could  speak. I had just published my first chapbook, graduated high school a year  early, was
accepted to Emerson's writing program, but wanted to nurture my art. In Boston, my work had potential of being noted by the erudite, and  I felt I was in the correct Write Zone. Sadly, I didn't have the rejection history necessary to build a back bone enough to handle this professor. The  lesson was well overdue, but truly unkind.

We can take the words of another and claim them as our own truths. We can also take other's words and  determine if they are fodder. The more personal our work, the more likely we  are to do the former. For some of us, a whiplash to the heart can stop our drive of self-expression,slaying the muse within. For others, rejection  becomes scar tissue gained from the wars between a creative heart and indifferent needs of business, education,or even peers. There are some ways  to learn to respond to rejection and criticism to ensure growth.

 
1.The Critic Within
Who better to tell you when you are failing  than You? But, that's not where this critic lives. It is the belief others are better qualified to judge you that leads the Critic Within to  act.
"Oh, my mom will hate this poem."
"My wife thinks writing about dogs is stupid."
"Dad thinks stories about sex will bring me straight to  hell."

We all have tape recordings in our head of what someone else may think of us. To beat those thoughts to the punch, we let the Critic win.

SOLUTION: Let the Critic Within know how YOU feel. Every time you hear yourself saying, "If I do that, Uncle Pete will start a law suit", instead say, "The rest of my entire family, all 654 of them, will  love this story."

Lesson from the Critic Within: You have control of how you think of things. If you are really afraid to do things because of the way others feel about them, then you need to be with people who support
you regardless of what you do.

2.The {Evil} Critic
Literary Critics are paid by periodicals to talk about books they read. Evil Critics are amateurs who want to offer their views on where you should go with your words. He may be a rival writer in a  weekly gathering, pointing out the same thing to everyone who reads: "You know,that works better if you keep your tenses straight." She may be
the friend you showed your manuscript to, who suddenly feels this means  she is to reprobate at your request. "Honey, if you keep putting characters in who have red hair, you'll never have a blonde reader." An Evil Critic  administers comments without your solicitation. "Really, do you think you  should be writing, when your kids are home from school?"

SOLUTION:  Understand the Evil Critic speaks mostly out of jealousy.She is keenly aware that you are accomplishing something. He may be hurt that your free time  isn't being spent with him. Most Evil Critics ought to be thought of as small children trying to get your attention.

Lesson Learned from the Evil Critic: Most people have a "Selfish" gene.

3. The Constructive  Critic
It's easy to confuse the Constructive Critic from the Evil  Critic, especially when you're not ready to deal with rejection, or requests to change your work. You want to have a Constructive Critic in your life. She will help guide you to finding the enchanting in  thoughts originally deemed prosaic. The Constructive Critic is ready with  "You have used a terrific adverb I hadn't heard in some time, but you  use it a bit too often. Is there a synonym that would work better?"

Another comment often said by Constructive Critics is, "This manuscript doesn't fit in with our current needs, but I encourage  you to seek out others who will leap for a chance to read it."

SOLUTION: The words of a Constructive Critic are well chosen. He  seeks to open your eyes to other options, broader characters, and new literary paths. She wants to guide you well, without blinding your way. Because she is concerned with your specific goals, she has  no time to tell you what you don't need to hear. The best solution is to silently listen, take notes, and test out his theories to see if they hold true.

Lesson Learned from the Constructive Critic: Not all  critique is negative. There are those who enjoy the growth in the path you have selected, but see that instead of gliding on the ice, you're  still dragging your skates on rubble. They won't feel badly if you don't follow their advice; they understand that you will find your footing. Learn how to listen, and you will become a stronger writer.

4. The Wrong-Path Fairy
There are times when you may wonder exactly  what genre suits you best. As you sit at the desk, you keep typing in rhymes  for "Geode", yet you can't work the words into a haiku. The library is the only home you have known since the fourth grade, and yet, you are unable to have two characters enjoy a conversation without discussion of the  Dewey Decimal System. The local paper hires you to write a Q&A column about auto repair, and you have iterated the same question a hundred different ways. You are a red puzzle piece on a jigsaw of the  Pacific Ocean.

One of the biggest mysteries of life we face is in learning the answer to "Where do I fit in?" Some of us go to colleges, and discover our part time jobs would be wonderful careers. Others go to trade schools, only to discover that they have no mechanical abilities. Some want to have children in their lives, and nothing more, but can't break  away from a board room long enough to consider when, never mind with  whom.

SOLUTION: Own your growth. I got hired by a syndicate to cover gambling stories because of my town of residence. Not only do I not gamble, but every writer in town had the same beat. Instead, I found myself listening to the stories of retirees. I approached my editor and told him that I had some essays written, and expressed my desire for these to be published in lieu of yet one more gambling endeavor. He dropped me from the poker tables, and placed me on the slot machines, where I continue to this day, soaking up tales from the wiser, retired generation.

Lesson Learned from The Wrong-Path Fairy: If you find yourself drawn to a certain style, theme, composition,  methodology of writing, then
by all means, follow the right path. Editors and  Agents may try to pull you into ten different directions, but the words that give you the most comfort are the ones you are supposed to write.

None of us enjoys hearing about faults, unless they belong to someone else. None of us enjoys literary snobs displaying a haughty need to belittle.  You may find yourself in the role of Evil  Critic,
Constructive Critic, or even the Wrong-Path Fairy telling a  young writer that he should focus on dinosaurs instead of ballet. The  Critic Within, when trained to be a positive role model,will guide  you. Don't be afraid to let it reveal the best writer inside.

For  some freeware on writing notes for novels, or prompting exercises, visit the  links below. If they feel right to you, use them.

Freeware Screened for  Adware and Trojans
http://www.pricelesswarehome.org

Write This: A writing prompt program
TreePad Lite: A note keeping program designed to help writers outline and develop chapters.
Simple OCR: Allows you to scan printed documents so you may edit them using a word processing package of your choice.
Big Oven: For cookbook writers this is a must! Recipe card keeper
for computers.
Power  Tracker: (Write-Brain.com, other software available) Serves as a database for tracking submissions to agencies, periodicals, and journals.
Chaos  Manager: A date book, calendar, and address book in one simple, USB Jump Drive usable software package.

Cathe Jones, formerly a stand-up comedienne performing under the name Cathe  B, writes essays and non-fiction pieces for periodicals throughout the United States, Australia, the U.K., and Canada. From the time she was eight years old, The Boston Herald American printed her poetry and stories, up until her entry into the U. S. Navy. Her  first chapbooks, DeepNdarkNblue, and Talkin’ to the Folks, served as a platform for a spoken  word tour in the 1980s. Cathe received her MFA from the prestigious California Institute of the Arts, served as a professor at New Mexico Highlands University, and lecturer at San  Francisco State University and California State University, Sacramento. This year, Mrs.  Jones married her long time boyfriend, jazz pianist Mike Jones, near their home in Las Vegas. She is currently shopping three non-fiction books, including Godless Grief, an Atheist guide  to mourning loss (godlessgrief.com ). You can read more about Cathe at CatheJones.com .

 


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QUILL KEEPER

Writing a Press Release to Promote Your Work
By: Donna Jolly
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

For many writers, the only aspect of their career that they don't
like is marketing  themselves. You may write because it is your
passion, but the business side of writing inevitably rears its ugly
head when it is time to get out there  and promote your work.
One of the essential ways to market yourself is  through a
press release.

A good press release is a bit like a good query letter: concise,
informative and  interesting. Writing a good press release is
only the first step; you have  to distribute it to the media,
specifically the right media contacts for  your work. Thanks
to the Internet, there are services available that help  you do
this for very little money, such as prweb.com. They don't
charge a fee, but do ask for voluntary contributions to distribute
your release.  They also offer tips and sample releases to help
free your PR muse and get  you on the right track.

The  Essentials of a Press Release

Another  helpful site is Press-release-writing.com, which
provides the following template for a press release” I've
tailored it a bit for something a writer might say about their
book:

FOR IMMEDIATE  RELEASE:

Contact  Person
Company Name
Telephone Number
Fax Number
Email Address
Web  site address

Headline

City, State, Date ” Opening Paragraph (should contain: who,
what, when, where, why): Example: Local Las Vegas author,
Debbie Jones has published her first novel,  "Everything You
Didn't Want to Know About My Life."

Remainder of body  text - Should include any relevant information
about your book (the publisher, price, where it can be purchased),
it's benefits (if  non-fiction), or why it is unique. Since press releases
are written in third person, you can include a quote from the
author, or appropriate experts if it's non-fiction, or even quote
a book review if you have  one.

If there is  more than 1 page use:

more-

(The top of  the next page):

Abbreviated  headline (page 2)

Remainder of text.

(Restate Contact information after your last paragraph):

For additional information or a sample copy, Contact:
(all Contact information)

Summarize product or service specifications one last time

Author's bio (Try to do this in one short paragraph)

# # #
(indicates Press Release is finished)

Fine-Tuning Your Release

While the  above can help you craft the release, there are a
few basic rules to remember to help your release be more
powerful.

Make sure the  first 10 words of your release are effective,
as they are the most important. Use strong, active language.

Avoid  excessive use of adjectives and $10 words.

Deal with the facts. Avoid saying things like, "Bourbon Decay is a
wonderful, delightful, brilliant coming of age novel." Unless you're
writing this press release for your mother, leave out the
shameless self-promotion. "Bourbon Decay, a  coming of
age novel, tells the story of a small-town southern girl. .  ."

Provide as much contact information as possible: individual
to contact, address, phone,  fax, email, Web site address.
Even leave your home phone number as many  reporters
work after-hours. The idea is that you want them to find you,
or your contact spokesperson, so they can get additional
details and  publish your release.

Make it as easy as possible for media representatives to
do their jobs. I used to be  surprised at the number of
releases I wrote that were picked up in papers nearly
verbatim, until I realized, I was doing the reporters job
for  them, which is what they wanted. They have
numerous assignments and tight deadlines. The
more complete you can make your release, the less
work they have to do.

Hitting Your Target

What makes your book newsworthy? Is it the first of its kind on
a  subject? If so, there's your hook. The easiest way to make the
release of your book notable is by concentrating on the right
audience. For example, your hometown paper, college
alumnae newsletter, or neighborhood periodical will be
interested in your press release because you are one
of their own. The subject of your book may also appeal
to magazines with a particular focus. Is your central
character a Native American? If so, magazines  pertaining
to the Native American culture or Art might be interested in
your release. Most importantly, don't forget trade magazines
in the book  industry, and send your press release to book
reviewers at your favorite publications.

You don't have to  concentrate on the media only. Send the
press release to your favorite independent bookstore and
include a copy of the book to entice them. You can also
search book clubs on line, and send a press release to
the contact  email address.


 

Once is Never Enough

Once you send out your release, your work is not done. To
penetrate a  particular market fully, you will want to continue
sending out a press  release every two months  any more
than that and the media might consider you a pest. Try to
recreate your press release to current events each time  you
send it out so it is more likely to get picked up. "Samantha
Windsor, romance novelist, will be giving a reading of her
latest novel, `Splendor in the Boudoir,' at Barnes and Nobles on West
Charleston,  Sunday, July 16 at 7:00pm."

Beyond writing a great release, there are two other important
factors  to successful PR. The first one is luck. Hopefully, you've
sent your release  to the right publication at the right time. Timing
is everything in public  relations. The second factor in PR is
perhaps the more important one:  persistence. If you send your
press release out to the world and the only  thing you hear is the
sound of crickets, resolve yourself. Declare a personal motto of
"No Surrender" and you'll increase your chances of getting that
released published.

Donna Jolly has been a copywriter and marketing/PR professional since 1993 in San Francisco and Las Vegas. She has edited and written for trade
journals, such as Jewelry Quorum and Pension News and Investments, and has written all forms of print communications from press releases, pitch
letters, brochures and white papers for financial firms to slot tournament
invites, video scripts and national ad campaigns for casinos. In addition,
she has published numerous articles in consumer magazines across the county, such as Shape and Fit. She recently published her first novel, Bourbon Decay, and has two blogs: lablogda.blogspot.com and
bourbondecay.blogspot.com